Viral marketing is the latest trend in online marketing tools, also known as “pass-along”, “friend-tell-a-friend” and “evangelism” marketing. Consumers talk to each other about a product, service, or website. The so-called “word of mouth” marketing phenomenon saves companies huge advertising costs.
The promotional effort in viral marketing is designed to encourage visitors to an online site and get them to deliver a marketing message for a product, with an enticing incentive. The incentives range from a free product to a discount coupon. But one of the most effective ways to spread enthusiasm for a product is through games. Games aren’t just fun, they’re powerful viral products used for traffic generation, training, and education.
Viral marketing games are rapidly gaining popularity. Such online game contests allow the user to play an online game with a free product as a prize. At the end of the game, the user is redirected to your product site. This ensures a steady stream of visitors to your site and also encourages repeat visits, the two goals of viral marketing.
There are award-winning viral games. Original and compelling games have been played by millions of people and have greatly increased brand awareness and customer acquisition for brand owners. A good example are the very popular Simpson games made for the new Simpsons movie and Extreme Pamplona, a game made for Rexona, which has been played millions of times. MTV will spend millions of dollars on online games for promotion. The range of these campaigns proves that viral isn’t limited to entertainment brands or games for teens and adults. Big brands – from Levi Strauss and Fox Television to traditional workhorses like The New York Times, Sports Illustrated or Lucky – are popping up all over the blogosphere and on forums.
Viral advertising is bouncing like crazy on the Internet. Yes, it is 2007 in the world of viral marketing and internet users are not so easily impressed by any game, contest or video clip. With the evolution of technology, online games have also progressed for the better. Since the first invention of games in computers there have been leaps and bounds in terms of technology and programming software used to develop games.W88
New games appear on the viral market every day. These online games cover all categories and consumer needs. Any demographic group can be targeted: moms, dads, teachers, prime time TV worshipers, city dwellers, rural people, etc. Name the game and you will find action games, action games, arcade games, board and card games, classic games, fighting games, puzzles and word games, car and racing games, shooting games , skill games, sports games and strategy games.
Most of us, who currently use computers for different purposes, would admit that gaming was the first attraction to computers. Most everyone would admit that his first interaction with computers was by playing on them. Even now among the millions of people sitting in front of a computer, the vast majority would admit that they are still addicted to gaming experiences on computers for long hours at a time.